SMM is Social Media Marketing. In other words, it is social media marketing. Its main purpose is to create demand, attract and retain customers to achieve business goals. SMM is suitable for everyone: B2B companies, online shops, services, media, etc.
According to MarketingSherpa statistics, 95% of people aged 18-34 find it most convenient to follow and interact with a brand via social networks.
Here's a list of social networks you can use to promote your brand and products:
Facebook
Instagram
TikTok
Youtube
Twitter
LinkedIn
Pinterest
Reddit.
Quality SMM is a combination of creativity and analysis. It rests on four "pillars":
Strategy;
Content, through which you communicate with your audience and deliver your messages;
Promotion. No matter how great your content and strategy, you still need to get in front of your target audience;
Analysis. You can come up with so many cool ideas, but they might not work. You should always analyse your market, your audience and your competitors. Depending on the results of the analysis, change your strategy and methods to achieve your goals.
How tasks can be solved with the help of SMM:
Positioning the company on social networks;
Increase awareness of the company;
Stimulate feedback;
Create a community of users/customers
Increase website traffic
Build audience loyalty to your company;
Attract customers and generate leads;
Increase sales.
Strategy Development
An SMM strategy is a cohesive plan for promoting a personal brand, company or product on social networks. It describes step-by-step what and how the company will use to achieve its goals. The strategy includes tools, goals and ways to achieve them, as well as a budget.
To understand how to achieve your goals, it is necessary to analyse the market, competitors and target audience. Based on the results of the analysis, you need to choose a platform where you will communicate with the audience (Facebook, TikTok, Instagram, etc.). It is necessary to draw up a content plan and decide on the methods of promotion: targeted advertising, work with bloggers or organic development.
Create a content plan
Social content should be in line with the strategy. It should help the business grow through social media. The content should be relevant to the business. You need to understand the content and how you want to communicate with your target audience. Just making a pretty picture for the sake of a picture, or writing useful text for the sake of text - there is no value in that. You need to take the actions that will help the brand grow:
Determine the type and format of publications. For example, a product feature post on Monday, a product use case with video on Tuesday, a giveaway on Wednesday, and so on.
Choose a time to publish content: the day of the week and the hours when your audience is most active on social media.
Use storytelling to engage users.
Create a plan for launching ads and promotions, taking into account the characteristics of your target audience and the objectives of the promotions.
SMM can help you create the image of your company or brand in the minds of your target audience that is necessary to achieve your goals.