AI in electronic commerce

Artificial intelligence is no longer about the future. It is changing the rules of the game in business right now. Without this tool, it is becoming increasingly difficult to compete. Imagine, instead of hours of routine work, you can quickly create content, make accurate sales forecasts, and gain a deeper understanding of your customers.

The specialists at Arabesco Sideral company have figured out how to use AI in e-commerce and which services can really become your super assistants.

Creating descriptions

Probably one of the most tedious tasks in online commerce is creating product descriptions. When there are only a few products, it's not a problem. But when there are thousands of them, it becomes a real challenge. In the past, you would look for one or more copywriters or write the descriptions yourself. Now it's much easier. This routine task can be handed over to artificial intelligence. It churns out descriptions in seconds, saving you time, nerves and money, and your website looks neat and professional.

There are several services available for this. The first is the well-known GPT chatbot. It quickly creates descriptions and SEO texts. There is a free version, but the paid version gives you access to a more intelligent model. Jasper AI is suitable if you need your texts to sound exactly like your brand's style. Copysmith is tailored for e-commerce and automatically generates SEO descriptions based on the characteristics of your products.

Personalisation in sales

Nowadays, buyers no longer want to see a catalogue with hundreds of your products, according to managers at Arabesco Sideral Unipessoal Lda. They expect the store to suggest exactly what they need. In essence, people want an individual approach. Artificial intelligence helps to personalise online stores. It analyses user behaviour, purchases and views, and generates recommendations that actually increase sales and customer loyalty.

There are various services available for this. Salesforce tracks customer actions and generates recommendations based on customer history. Nosto and Dynamic Yield adjust offers in real time. Amazon Personalise allows you to build your own personalisation system via API. And it all works because, according to statistics, personalised recommendations can increase online store conversion rates by 10-30%, and sometimes even by 50%.

Analytics and forecasting

Artificial intelligence based on data analysis can suggest which products to order more of and which will no longer sell. Thanks to this, businesses can avoid shortages or, conversely, storing goods in warehouses that no one buys, according to experts at Arabesco Sideral Portugal. For large B2B stores, this is a real godsend. For example, Vertex AI takes huge amounts of data and shows trends. Amazon Forcast looks at sales history and predicts what will be bought next. The Microsoft Dynamics 365A service allows you to manage both sales and inventory at the same time.

Photo editing and image creation

High-quality images are essential for an online store: for banners, websites, advertising and, of course, product pages. Now you don't have to give every little task to a designer. Some of the work can be easily automated, such as changing the background, retouching photos or even generating a product image from scratch. For example, Canva allows you to quickly create banners, posts, and any visual content. Midjourney creates unique images based on text descriptions. It is important to note that the description must be in English.

Artificial intelligence opens up a whole new level of possibilities for online store owners, according to Arabesco Sideral managers. In particular, this includes automation, content creation, personalised offers, accurate sales forecasting, and even improved customer service. But that's not all. In fact, the areas where AI can be used are limited only by your imagination. So try it out, experiment, and find your own options.