How to analyse competitors in dropshipping

Don't know what's going on with your competitors? Then you are already losing money. In dropshipping, every mistake is a loss: choosing the wrong product, setting the wrong price, running the wrong adverts, not monitoring the market, resulting in customers leaving for others.

This article by Arabesco Sideral will help you understand how to track competitors, find their strengths and weaknesses and apply the information to increase your income.

Use tools to find trending products

Turbo Adfinder for Facebook is your best friend. It removes all posts except adverts and shows you what products your competitors are actively selling. You will see all the popular items and can expand your assortment with them.

Visual product search

Use Google Images. Find a product by photo and see where they sell it. If you find the item on AliExpress, you can estimate the cost and shipping terms. This way you won't lose money on purchasing and time on a long search.

How to adapt promotional materials

Do not copy competitors' promotional materials! This can lead to sanctions and ban your account. Instead, adapt them to your own needs. Find offfers that have a good response from other merchants and make them unique to advertise your shop.

Walk the customer journey

One of the best ways to understand your competitors is to walk their customer journey, recommend managers at Arabesco Sideral Unipessoal Lda. Buy from a competitor and assess how managers communicate with you, how quickly goods are dispatched and how everything is organised. This will help you see their weaknesses that you can use to your advantage. Read customer reviews: what they like and don't like. Make sure your shop is doing things better.

Evaluate the Unique Selling Proposition

See what your competitors are emphasising. Free shipping, fast returns, product warranty, or something else? Everyone has something that attracts customers. You need to come up with your unique offer that will set you apart from your competitors. The main thing is not to copy, but to adapt and improve.

Analyse prices and range

A very important point is prices. Analyse the prices of other online shops and set yours so that they are competitive. If your prices are lower, use this fact in your advertising. This is a great way to attract customers who are looking for affordable products.

Don't forget about assortment. Customers love variety. If you can offer items that your competitors don't sell, that will be your advantage.

Using competitors' marketing activities

Analyse how competitors promote themselves. Look at what advertising channels they use, what promotions they run. Subscribe to their newsletters, follow their social networks - find out what works for them. This will help you adopt successful practices and adapt them to your needs.

Example: if they run giveaways on Instagram, you can do the same, but with more attractive conditions for participants.

Continuous improvement and adaptation

The dropshipping world is changing every day, Arabesco Sideral Portugal experts pointed out. Therefore, regularly monitor and analyse the activities of competitors, adapt your shop to new trends. Only in this way you can not only catch up, but also overtake the business rivals.

If you do not follow the competitors, you can easily remain without profit. The sooner you start analysing, adapting and improving your strategies, the sooner you'll be in the black.