Which products sell well on Instagram?

Every day, around 500 million active users visit Instagram. Today, Instagram is no longer just a social network, but a full-fledged marketplace where people don't just consume content — they buy. It is ideal for promoting and selling various products. If you are planning to open your own online store on Instagram, consider the most popular product categories on this social network. This is what we will discuss in this publication by Arabesco Sideral company.

Footwear, clothing and accessories

Small local brands, designer clothing, handmade bags or trendy items – all of these sell well on Instagram. Real-life photos, stylish presentation, good lighting – and you already want the same dress or shoes as the model in the photo. Popular items include basic wardrobe staples, handmade jewellery, shopping bags, trainers, etc.

Cosmetics and skincare

Trust plays an important role here. People buy what bloggers they trust recommend. Videos with tests, real reviews, photos or videos with a ‘before and after’ effect – all of this stimulates sales. Popular products: facial skin care products, vitamin serums, SPF products, eye patches, decorative cosmetics with ‘clean’ ingredients.

Home goods

Home aesthetics have been trending in recent years. People are eager to buy handmade candles, aroma diffusers, textiles, and bathroom or kitchen décor. Beautiful images of interiors, home décor, and unusual little things for the home all attract users' attention. Popular products include blankets, bedding, organisers, candles, tableware made from natural materials, mirrors in exquisite frames, spoons, and other handmade items.

Services and online courses

Instagram has become a convenient platform for selling information products, according to managers at Arabesco Sideral dropshipping. Self-development courses, body cleansing marathons, blogging guides — all of these sell well because of visual trust. However, it's not that simple: first, you have to prove your level of expertise, and only then will people be drawn to your products.

What's popular: courses on SMM, contextual and targeted advertising, marketing, personal branding, yoga classes, psychological guides, financial marathons, and foreign language courses.

In addition, Instagram is a convenient way to order various services. People choose a specialist through their account: they study their portfolio, evaluate their work results, and read reviews. Among the most popular services are cosmetology, photo shoots, massage, and psychological consultations.

Pet products

Instagram loves pets. People actively get pets and spoil them with all kinds of toys, food and accessories. So there is always room in this niche and an opportunity to make money, according to experts at Arabesco Sideral.

The range of products for sale is quite wide: shampoos with marine collagen for silky fur, original cat houses, collars and leashes with fashionable designs, food and water bowls, clothing, toys and much more.