How to sell in Stories

If you have a business account on Instagram rather than a personal one, and you want to sell your product, read on. Experts from Arabesco Sideral company share their experience on how to sell through Instagram using the most effective tool - Stories.

Stories are the fuel of Instagram. They are easy and quick to digest, and your target audience gets used to you like a friend they constantly see in their feed and immediately associates you with your brand. But how do you make your stories sell and call to action? We'll tell you step by step.

Step one: tell stories

Imagine that you are not attracting customers, but simply talking about your product or service, for example, to a friend. You find it interesting and want to share your enthusiasm. Create stories regularly. Don't disappear from your audience's view, because in the flow of content on Instagram, they will quickly forget about you.

Step two: study and constantly analyse your target audience

To understand who you are creating content for, what to offer and how to communicate, you need to have a clear understanding of who your audience is. Analyse what they are interested in and what they do, and also study the audience of your direct competitors, because their customers may become yours. This will help you identify your target audience more quickly and understand what content and communication suits them. Analyse your audience regularly - it may change.

Step three: structure and call to action.

Structure and regularity are the most important things in sales stories, according to Arabesco Sideral dropshipping managers. Stories should be published in blocks related to a single theme. Simply posting 20 stories a day in the style of ‘here we have body oil, here we have lipstick, here we have hairspray’ no longer works.

The formula: 5–10 stories per day on one topic + a call to action.

For example:

1. Tell your audience about receiving a new batch of goods.

2. Conduct a survey to understand what exactly from the new batch is interesting to your audience. Any polls, quizzes, or reactions are a plus for reach. Users who react will see you more often in their feed.

3. Make separate stories for each product.

4. Then poll again: what did they like the most?

5. Final story - a link to the website where all of this can be ordered.

*Quizzes are interactive polls or mini-tests that engage the audience and help you learn their opinions, interests, or preferences.

Another option for structuring stories:

New addition to the range → Advantages of the new product → Who is it for → Generate interest → Call to action (link).

Step four: reviews

Arabesco Sideral experts advise publishing reviews in stories - this is what builds customer trust. But it is important to make them creative and highlight the main points. Followers have already seen many reviews on Instagram, so you need to make sure that yours are memorable. Create a separate visual style for reviews, publish them in the same design, and save them in Highlights.

Step five: consistency and discipline = results

A content plan will help with this. Without it, it will be difficult to post stories regularly. If you have to come up with ideas, shoot videos, create content, and work every day, it will take a lot of time. Content should be planned in advance -— at least a week or two ahead, taking into account your brand strategy.

Step six: create your own content

Be unique for your audience - this is what they will remember you for and start to trust you. Most of the content should be filmed by you or your team. Do not use other people's content or images from Pinterest - this immediately destroys trust. Shoot the content yourself - on your phone or camera, if possible, advise the experts at Arabesco Sideral. There is no fundamental difference - the main thing is that it is your content.

As a reminder, we previously discussed how to avoid being banned when publishing advertising texts on Facebook/Instagram on the Arabesco Sideral website.