Preparing an online shop for a promotion

For quality promotion of an online shop, you need to put a lot of effort. Advertising is quite a complicated process, so your marketplace needs to be prepared before it is launched. Otherwise, promotion will simply have no effect, and you will spend money in vain. In a new publication by Arabesco Sideral company, we will tell you how to prepare your online shop for the start of an advertising campaign.

Website

The main task of advertising is to bring the user to the site to make a purchase. Bright ad will do, of course, for you half a job, that is, give you traffic, but to push the visitor to buy should be properly designed site. What do you mean? In your shop should not be unnecessary elements that distract the visitor, for example, a large number of banners. There should be a convenient navigation on the site, which will help to easily find the desired product. Product cards should be qualitatively designed, containing a detailed description, characteristics, modifications and high-quality photos. It should be possible to easily place an order without a bunch of lines to fill out and mandatory registration.

Another factor influencing the decision to buy is the design of the site. At a minimum it should be modern, and as a maximum - designed in accordance with the niche in which you work, and the target audience. In addition, it should be remembered that design affects not only the appearance, but also usability: an overloaded or ill-conceived design will make the site uncomfortable to use.

Analytics

This is an integral part of an advertising campaign. Before launching an advert, you should definitely connect it to your site. Analytics will allow you to find out how effective your advertising is, how the audience reacts to it, calculate the income from advertising, optimise the costs of further promotion, compare the performance of different advertising companies and determine which channel of promotion works better.

Strategy

The next step is to develop a marketing strategy, Arabesco Sideral Portugal managers advise. Simply put, you need to create a document in which you spell out your goals and how you will achieve them through advertising. Many entrepreneurs skip this step and act impromptu, but don't do that because your money is at stake.

When you strategise, try to set clear goals that you're aiming for, such as increasing traffic to 10,000 sessions per month. It's best if the goals are expressed numerically, then it will be easier for you to understand how well your plan has performed.

Once you have described your goals, outline the methods of realising them, for example, what your advertising campaign will focus on and what customer need you will satisfy.

Promotion Channels

There are many promotion channels on the Internet that can give good results. It is difficult to choose only one of them, so you will have to depend on your objectives. For example, if you want quick results, choose Google Ads, Google Shopping and Facebook targeted advertising. These tools allow you to show adverts based on specified keywords and a specific target audience. When set up correctly, you'll get traffic to your site quickly, but these tools work as long as you have money in your advertising account.

If you have long-term plans and you want to get stable traffic, and preferably for free in the future, then do SEO. At first, of course, you will also have to invest financially, you will not have quick results, but over time, all your investments will pay off in full.

Budget

You can determine the budget when you know the promotion timeline, channels and payment to the advertiser, provided that you are not the one setting up the advertising. Arabesco Sideral experts advise optimising the budget so that it is enough for a long period of time, for example, a month of contextual advertising. If there is enough money only for a short period, then simply review your preparation for promotion, for example, refuse certain channels, find other performers or in general try to gradually and carefully launch advertising yourself.